Applicants should demonstrate the creativity, reach, and engagement levels of campaigns, assessing how effectively social media is leveraged to amplify the NGO's mission and mobilize support
- Engagement and Reach: Level of engagement and reach achieved through social media efforts.
- Innovation in Social Media Use: Creative and innovative use of social media platforms and tools.
- Impact on Goals: Tangible impact of social media efforts on achieving organizational goals.
- Content Quality and Consistency: Quality and consistency of social
- media content and messaging.
- Sustainability and Replicability: Potential for long-term impact and replication of successful campaign
Note: The campaign nominated should have been carried out or be ongoing for the last one year.
Event Location
NAIROBI